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UK & Ireland trainings

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Our expertise

Training with SIDAS means benefiting from 40 years’ experience of dealing with all our retailers’ needs and requirements.

Training our clients’ teams, providing them with day-to-day support and certifying their expertise has always been at the heart of what we do: It’s the key to customer satisfaction.

Our specialized product knowledge enables us to serve a number of different sectors: Skiing, Running, Outdoor, Cycling… Furthermore, our retail expertise means we can provide help and support to retailers in areas such as merchandising, purchasing, management, digital technology, etc.

Trainers

Alex Goldsmith

2003: Beginning of boofitting

 Experience:

Freeride sports

Carrel Sports - Les Deux Alpes (race service)

A step at a time

Snow and Rock, runners need, cycle surgery

The Skiers Lounge

Achievements :

Sports Biomechanics

Delivering boot fitting training

Footwear buying

Ski boot and footwear fitting

Fitting area design and merchandising

Target setting and goal management

Martin Driscoll


2004: Bootfitting beginning

Experience:

2004-2010: Bootfitter at Snow and Rock

2010: Sidas Team

Current job: UK Academy manager

Achievements:

Passionate about footwear fitting and Biomechanics since 2004

Work with professionnal athletes, celebrities and world class explorers such as Sir Ranulph Fiennes

Work alongside the UK’s top sports podiatrists and physiotherapists 

Elearning

Our e-learning solution, which is accessible at any time and on all kinds of platforms, enables continuous learning by providing:

  • Access to training content throughout the season
  • A discussion forum: Get answers to your questions and follow the best practices of the moment with the France & Monde bootfitting community

Trainings content

Technical trainings

This training is designed for stores offering Custom insoles, injected or thermo liners and shell modification solutions.

1/ FOOT ANATOMY: (10%)

  • Foot biomechanics and morphotypes (movement/pressure/volume) using podoscope or presscam.
  • Analysis using mechanical and digital tools.

2/ BOOT ANATOMY: (10%)

  • The boot and extended modification areas.
  • Tools to be used according to needs

3/ SKI BOOTS SALE TRAINING: (10%)

  • Your customer has his ski boots and you adjust it to his fit.
  • Your customer is seeking a ski boot: What steps should be folllowed in order to suggest the best boot?

4/ TRAINING: (50%)

  • Custom insole moulding
  • Stabilisation
  • Thermo liner moulding
  • Injected liner
  • ICP and IPS
  • Modification tools

5/ PROBLEMS-SOLUTIONS (20%)

Price: Available on demand

Duration: 1 day

Are you interested in our trainings modules but would like them to take place according to your needs? In your own store? On dates other than those offered by our teams? Then our « custom » training modules are for you.

You can construct a training module for your team using all of the product and bootfitting solutions found below. It can take place over 1 or 2 days, at the location of your choice, and whenever suits you best.

1/ ANALYSIS

2/ INSOLES

3/ BOOTFITTING

4/ THERMO INNERBOOTS 

5/ INJECTED INNERBOOTS

6/ WARMTH SOLUTIONS

7/ RACING

8/ INNERBOOTS MODIFICATIONS

9/ SOCKS

Price: Contact our sales departement or your representative to agree the location, date and cost.

Training your team, providing personal support and validating your expertise have always been of utmost importance to us: This is key to customer satisfaction.

Hosted by a foot specialist, the training day will blend theory, product testing and sales techniques. Beyond simply providing essential technical  knowledge regarding feet and shoes, the training day will also allow you:

  • To promote your image as a specialist,
  • To retain customers through a technical and personalised service that is not available via the web, 
  • To boost sales of running shoes and accessories

Training program:

1/ FEET AND THEIR ANALYSIS 

  • Active and static foot analysis
  • Measurement, shape and volume
  • Biomechanicals concepts

2/ ESSENTIAL COMPONENTS FOR COMFORT

  • Insoles
  • Socks
  • Accessories

3/ SHOES

  • Construction, different materials and concepts
  • Technical and beneficial characteristics

4/ SALES PROTOCOL & PRACTICE

  • Sales approach and various sale scenarios
  • Organisation of the point of sale and product classification
  • Key factors for success

Price: Available on demand

Duration: 1 day

Training your team, providing personal support and validating your expertise have always been of utmost importance to us: This is key to customer satisfaction.

Hosted by a foot specialist, the training day will blend theory, product testing and sales techniques. Beyond simply providing essential technical  knowledge regarding feet and shoes, the training day will also allow you:

  • To promote your image as a specialist,
  • To retain customers through a technical and personalised service that is not available via the web, 
  • To boost sales of running shoes and accessories

Training program:

1/ THE FOOT AND ITS ANALYSIS 

  • Active and static foot analysis
  • Measurement, shape and volume
  • Biomechanicals concepts

2/ ESSENTIAL COMPONENTS FOR COMFORT

  • Socks
  • Accessories

3/ SHOES

  • Construction, different materials and concepts
  • Technical and beneficial characteristics

4/ SALES PROTOCOL & PRACTICE

  • Insoles

  • Sales approach and various sale scenarios

  • Organisation of the point of sale and product classification

  • Key factors for success

Price: Available on demand

Duration: 1 day

Fit Protocol trainings

For 40 years our know-how, expertise for training and retailers ‘follow-up’ has helped us to create a protocol that guarantees the best experience for consumers, brands and retailers. A win-win-win process between consumers, retailers and brands.

  • CONSUMERS: Feel great because they have well fitted shoes.
  • RETAILERS: Follow a specific protocol (for which they have been trained) to engage with a client and make the sale.
  • BRANDS: Are glad that retailers sell their products correctly, responding to consumer needs.

OBJECTIVES: Increase your conversion rate / Increase customer satisfaction / Retain customers and sales assistants / Obtain recognised certification

1/ ORANGE PROGRAM (3D, 3Feet)

  • Basic foot anatomy (10%)
  • 2D analysis (10%)
  • Basic shoe knowledge (10%)
  • Fit Protocol (50%)
  • Practical application of solutions to encountered problems

1 DAY with a focus on technical aspects + 1 DAY with a focus on Fit Protocol Sales

PRICE: 450£ (ex-tax)/ trainee (+2 insoles 3Feet) + Fit Protocol in-store follow-up 1 500£ (ex-tax).

2/ RED PROGRAM (Custom, Thermo liner, Deform Kit)

  • Advanced foot anatomy (10%)
  • 2D & 3D analysis (10%)
  • Theory: Adjusting a ski boot (10%)
  • Fit Protocol (30%)
  • Practical application of solutions to encountered problems (40%)

2 DAYS with a focus on technical aspects + 1DAY with a focus on Fit Protocol Sales

PRICE: £700 (ex-tax) / trainee (+2 Thermo innerboots and 2 Custom insoles) + Fit Protocol in-store follow-up £1 500 (ex-tax)

For 40 years our know-how, expertise for training and retailers ‘follow-up’ has helped us to create a protocol that guarantees the best experience for consumers, brands and retailers. A win-win-win process between consumers, retailers and brands.

  • CONSUMERS: Feel great because they have well fitted shoes.
  • RETAILERS: Follow a specific protocol (for which they have been trained) to engage with a client and make the sale.
  • BRANDS: Are glad that retailers sell their products correctly, responding to consumer needs.

OBJECTIVES: Increase your conversion rate / Increase customer satisfaction / Retain customers and sales assistants / Obtain recognised certification

PROGRAM (3D, 3Feet):

  • Basic foot anatomy (10%)
  • 2D Analysis (10%)
  • Basic shoe knowledge (10%)
  • Fit Protocol (50%)
  • Practical application of solutions to encountered problems

1 DAY with a focus on technical aspects + 1 DAY with a focus on the Fit Protocol

  • Sales approach and various sale scenarios
  • Organisation of the point of sale and product classification

PRICE: £450 (ex-tax) / trainee (+ 1 3Feet insoles and 1 pair of socks) + Fit Protocol in-store follow-up £1 500 (ex-tax). 

For 40 years our know-how, expertise for training and retailers ‘follow-up’ has helped us to create a protocol that guarantees the best experience for consumers, brands and retailers. A win-win-win process between consumers, retailers and brands.

  • CONSUMERS: Feel great because they have well fitted shoes.
  • RETAILERS: Follow a specific protocol (for which they have been trained) to engage with a client and make the sale.
  • BRANDS: Are glad that retailers sell their products correctly, responding to consumer needs.

OBJECTIVES: Increase your conversion rate / Increase customer satisfaction / Retain customers and sales assistants / Obtain recognised certification

PROGRAM: 

  • Basic foot anatomy (10%)
  • 2D Analysis (10%)
  • Basic shoe knowledge (10%)
  • Fit Protocol (50%)
  • Practical application of solutions to encountered problems (30%)

1 DAY with a focus on technical aspects + 1 DAY with a focus on the Selling Fit Protocol 

  • Sales approach and various sale scenarios
  • Organisation of the point of sale and product classification

PRICE: £450 (ex-tax) / trainee (+1 3Feet insole and 1 pair of socks) + Fit Protocol in-store follow-up £1 500 (ex-tax)