Skip to content

Fit Protocol


Our expertise

The knowledge, know-how and expertise we have acquired over 46 years of training and providing follow-up help and support to our retailers has enabled us to develop a protocol that guarantees the very best experience for your customers. Implementation of the protocol is carried out in conjunction with our Fit Protocol training programs, which include in-store and phone-based follow up support to ensure you receive the help you need throughout the season.

  • Customers feel happy because their shoes fit perfectly and fully meet all their requirements.
  • Retailers follow a specific protocol (for which they have been trained) when both initially approaching the customer and when selling the product. The aim of Fit Protocol is to increase your revenue and your customer satisfaction rates.
  • Brands are happy because retailers are meeting the needs of the customer by selling their products properly.

Training content

The Sidas Academy has developed the Fit Protocol solutions, to help you to increase your business in a overall way, and to make the most of our experts accompanying.

The Fit Protocol will give you technical and strategical knowledge, shared by our specialists while giving you a regular follow-up, in your store or by phone.

This program will be adapted to your running, outdoor or ski shop, to assure you the objectives set by one of our retail experts during the Audit.

The Run, Outdoor and Ski programs are the same. However, the content is specialized to each domains and it is available in two different levels.


  • Increase your conversion rate
  • Increase customer satisfaction through clear merchandising
  • Retain customers and sales assistants
  • Obtain recognised certification

PRICE: Available on demand

Contact us