WHO ARE WE?
The result of 50 years of experience from Sidas World
A training organization certified in several countries
A true growth partner, sharing its expertise for the benefit of your business
A visionary brand offering a wide range of training courses
A unique link between all players in the world of sports and commerce
Our Trainings
Academy training courses vary depending on the region of the world, with the aim of providing you with relevant content tailored to your environment and needs.
Select your country or region to discover the corresponding solutions and training courses:
Academy Board
Meet the board members who are continuously building the Sidas Academy




Our missions
Discover the three missions that shape our daily work

Inform & Advise
The various players in the world of sports and commerce on sales solutions and techniques to implement.

Train & Certify
Learners through diplomas to enhance their skills and credibility with their clients.

Engage & Connect
Actors in the footwear and sports industries through our network, through conferences, congresses, and summits.
Fit Protocol
The knowledge, know-how and expertise we have acquired over 45 years of training and providing follow-up help and support to our retailers has enabled us to develop a protocol that guarantees the very best experience for your customers. Implementation of the protocol is carried out in conjunction with our Fit Protocol training programs, which include in-store and phone-based follow up support to ensure you receive the help you need throughout the season.

Support and follow-up
Throughout the season, a foot advisor supports the learner in ensuring sales targets are reached.

Protocol
Learning the protocol is a way of guaranteeing increased sales and greater levels of satisfaction for your customers.

Customers
Through the seller's expertise, a differentiating experience can be developed. The customer is left completely satisfied with their purchase.

Stores
The Fit Protocol enables you to increase your revenue, increase customer loyalty and differentiate yourself from online retailers.

Brands
Their products are sold correctly, properly meeting the consumer's needs and requirements and increasing customer satisfaction.
I didn’t know much about foot analysis and shoe sales, but I came out of this training feeling very confident about presenting comfort solutions to my customers.
Sales assistant, Intersport La Bresse
I loved this bootfitting training course, which took place in a beautiful setting! It was the best course I’ve ever done. Very comprehensive, with a great instructor and lots of interesting tips. I’m feeling totally re-energized and ready for a great season.
Manager, Altitude Sport Alpe d’Huez
I have seen real customer benefits with the Fit Protocol. In terms of service, expertise, and the solutions provided to their problems. We really strive to improve their comfort and skiability. Customers come back with a smile on their faces, and that is very rewarding for us!
Department manager, Intersport Chamonix
Our partners












