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UK & Ireland trainings

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Our expertise

Training with SIDAS means benefiting from 45 years’ experience of dealing with all our retailers’ needs and requirements.

Training our clients’ teams, providing them with day-to-day support and certifying their expertise has always been at the heart of what we do: It’s the key to customer satisfaction.

Our specialized product knowledge enables us to serve a number of different sectors: Skiing, Running, Outdoor, Cycling… Furthermore, our retail expertise means we can provide help and support to retailers in areas such as merchandising, purchasing, management, digital technology, etc.

Trainers

Alex Goldsmith

2003: Beginning of boofitting

 Experience:

Freeride sports

Carrel Sports - Les Deux Alpes (race service)

A step at a time

Snow and Rock, runners need, cycle surgery

The Skiers Lounge

Achievements :

Sports Biomechanics

Delivering boot fitting training

Footwear buying

Ski boot and footwear fitting

Fitting area design and merchandising

Target setting and goal management

Martin Driscoll


2004: Bootfitting beginning

Experience:

2004-2010: Bootfitter at Snow and Rock

2010: Sidas Team

Current job: UK Academy manager

Achievements:

Passionate about footwear fitting and Biomechanics since 2004

Work with professionnal athletes, celebrities and world class explorers such as Sir Ranulph Fiennes

Work alongside the UK’s top sports podiatrists and physiotherapists 

ACADEMY CATALOG

Look at our catalog and download it to know all the details of the trainings and other solutions!

Elearning

Our e-learning solution, which is accessible at any time and on all kinds of platforms, enables continuous learning by providing:

  • Access to training content throughout the season
  • A discussion forum: Get answers to your questions and follow the best practices of the moment with the France & Monde bootfitting community

Trainings content

Technical trainings

This training is designed for stores offering Custom insoles, injected or thermo liners and shell modification solutions.

1/ FOOT ANATOMY: (10%)

  • Foot biomechanics and morphotypes (movement/pressure/volume) using podoscope or presscam.
  • Analysis using mechanical and digital tools.

2/ BOOT ANATOMY: (10%)

  • The boot and extended modification areas.
  • Tools to be used according to needs

3/ SKI BOOTS SALE TRAINING: (10%)

  • Your customer has his ski boots and you adjust it to his fit.
  • Your customer is seeking a ski boot: What steps should be folllowed in order to suggest the best boot?

4/ TRAINING: (50%)

  • Custom insole moulding
  • Stabilisation
  • Thermo liner moulding
  • Injected liner
  • ICP and IPS
  • Modification tools

5/ PROBLEMS-SOLUTIONS (20%)

Price: Available on demand

Duration: 1 day

Are you interested in our trainings modules but would like them to take place according to your needs? In your own store? On dates other than those offered by our teams? Then our « custom » training modules are for you.

You can construct a training module for your team using all of the product and bootfitting solutions found below. It can take place over 1 or 2 days, at the location of your choice, and whenever suits you best.

1/ ANALYSIS

2/ INSOLES

3/ BOOTFITTING

4/ THERMO INNERBOOTS 

5/ INJECTED INNERBOOTS

6/ WARMTH SOLUTIONS

7/ RACING

8/ INNERBOOTS MODIFICATIONS

9/ SOCKS

Price: Contact our sales departement or your representative to agree the location, date and cost.

Training your team, providing personal support and validating your expertise have always been of utmost importance to us: This is key to customer satisfaction.

Hosted by a foot specialist, the training day will blend theory, product testing and sales techniques. Beyond simply providing essential technical  knowledge regarding feet and shoes, the training day will also allow you:

  • To promote your image as a specialist,
  • To retain customers through a technical and personalised service that is not available via the web, 
  • To boost sales of running shoes and accessories

Training program:

1/ FEET AND THEIR ANALYSIS 

  • Active and static foot analysis
  • Measurement, shape and volume
  • Biomechanicals concepts

2/ ESSENTIAL COMPONENTS FOR COMFORT

  • Insoles
  • Socks
  • Accessories

3/ SHOES

  • Construction, different materials and concepts
  • Technical and beneficial characteristics

4/ SALES PROTOCOL & PRACTICE

  • Sales approach and various sale scenarios
  • Organisation of the point of sale and product classification
  • Key factors for success

Price: Available on demand

Duration: 1 day

Training your team, providing personal support and validating your expertise have always been of utmost importance to us: This is key to customer satisfaction.

Hosted by a foot specialist, the training day will blend theory, product testing and sales techniques. Beyond simply providing essential technical  knowledge regarding feet and shoes, the training day will also allow you:

  • To promote your image as a specialist,
  • To retain customers through a technical and personalised service that is not available via the web, 
  • To boost sales of outdoor shoes and accessories

Training program:

1/ THE FOOT AND ITS ANALYSIS 

  • Active and static foot analysis
  • Measurement, shape and volume
  • Biomechanicals concepts

2/ ESSENTIAL COMPONENTS FOR COMFORT

  • Socks
  • Accessories

3/ SHOES

  • Construction, different materials and concepts
  • Technical and beneficial characteristics

4/ SALES PROTOCOL & PRACTICE

  • Insoles

  • Sales approach and various sale scenarios

  • Organisation of the point of sale and product classification

  • Key factors for success

Price: Available on demand

Duration: 1 day

Masterclass training

You want to make the most of effective trainings for you or for your team with some remotely solutions? Our Bronze, Silver, Gold and VIP packs are made for you!

Price: Available on demand

Selling process training

In order to give you all the possible solutions to provide an unforgettable customer experience, the Academy has developed the Sales Process training course for you. Discover every steps of the selling process thanks to our sepcialists, from welcoming your customer, to the end of the sale.

The idea is the same, but there are 3 different training options: SKI/OUTDOOR/RUN

OBJECTIVES: 

To increase in the average basket 

To improve your customer satisfaction and experience

To bring differenciation with competitors and internet

PROGRAMME:

  • SALES PROCESS

The different steps of a sale

Customer experience, satisfaction, customer loyalty

Continuous improvement

  • BUSINESS CASES

Examples of stores that have implemented a selling process

The results

  • WORKSHOPS

Role playing

Handling objections

Fit Protocol solution

The knowledge, know-how and expertise we have acquired over 40 years of training and providing follow-up help and support to our retailers has enabled us to develop a protocol that guarantees the very best experience for your customers.

A retail expert will do an audit of your shop and set some objectives to achieve, thanks to trainings and follow-ups.

The Fit Protocol is available for the running, outdoor and ski shops.