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OUR TRAININGS IN NORTH AMERICA

Discover the Sidas Academy courses available in North America

Our expertise

Training with SIDAS means benefiting from 50 years’ experience of dealing with all our retailers’ needs and requirements.

Training our clients’ teams, providing them with day-to-day support and certifying their expertise has always been at the heart of what we do: It’s the key to customer satisfaction.

Our specialized product knowledge enables us to serve a number of different sectors: Skiing, Running, Outdoor, Cycling… Furthermore, our retail expertise means we can provide help and support to retailers in areas such as merchandising, purchasing, management, digital technology, etc.

Download our catalog by clicking on the button above, to know all the details of our trainings and other solutions!

Click on our catalog to learn more about the Sidas Academy and our training offerings!

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Dropout rates for our training courses!

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Customer satisfaction in fiscal year 2023. We do everything we can to satisfy you!

TECHNICAL & BUSINESS TRAINING

Discover the different trainings offered by the Sidas Academy in North America.

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For more information, inquire or Book with your Territory Representative!

Ski Trainings

Satisfied and highly satisfied customers 100%

Are you a mountain store offering items related to alpine skiing? This training course is for you! Combining theory and practice, this training course is the key to offering your customers a unique experience. Our expert will share their knowledge with passion! This training course is available in three levels: Orange (pre-shaped and customized insoles), Red (focus on customized insoles, thermoformed liners and shell deformation), and Black (injected liners).

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$500 per trainee

Training program

14

Foot anatomy 

15

Ski Boots 

16

Existing comfort solutions

17

Practical workshops

18

Problems/Solutions

Objectives

1. Have an expert analysis on the foot and the evaluation of the footwear volume.
2. Master off the shelf and custom insoles.
3. Master the process of thermoforming liners.
4. Be able to perform shell deformations.
5. Master intermediate knowledge of the anatomy and biomechanics of the foot.

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$349 per trainee

Training program

14

Foot anatomy 

15

Ski Boots 

16

Existing comfort solutions

17

Workshops

18

Problems/Solutions

Objectives

1. Thorough analysis of the foot and foot volume assessment.
2. Master in-depth knowledge of anatomy and biomechanics of the foot.
3. Master thermoformable insoles.
4. Carry out the injection process for an injected liner process.
5. Respond to all the problems a skier a skier may encounter in a ski boot.

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$399 per trainee

Training program

14

Foot anatomy 

15

Existing comfort solutions

16

Practical workshops

17

Problems/solutions

Objectives

1. Thorough analysis of the foot and foot volume assessment.
2. Master in-depth knowledge of anatomy and biomechanics of the foot.
3. Master thermoformable insoles.
4. Carry out the injection process for an injected liner process.
5. Respond to all the problems a skier a skier may encounter in a ski boot.

Snowboard Training

Satisfied and highly satisfied customers 100%

Are you a mountain or ski shop with a snowboard range? This training course is for you! Discover the importance of foot analysis and the products to offer for snowboarding. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.

Objectives:

1. Thorough analysis of the foot and evaluation of boot volume.
2. Know the characteristics and foot volume of different snowboard boots.
3. Master in-depth knowledge of foot anatomy and biomechanics.
4. Master thermoformable insoles.
5. Respond to all the problems a rider may encounter with a Snowboard Boot. 

Training program

14

Anatomy of the foot

15

Existing comfort solutions

16

Practical workshops

17

Problems/solutions

$249 per trainee

For more information, inquire or Book with your Territory Representative!

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For more information, inquire or Book with your Territory Representative!

Outdoor Trainings

Satisfied and highly satisfied customers 96%

Are you a mountain store offering hiking and outdoor sports equipment? This training course is for you! In addition to foot analysis, this training course will enable you to understand which comfort solutions to offer your customers based on their activities. Our expert will share their knowledge with you with passion! This training course is currently available in Orange and Red levels.

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$250 per trainee

Training program

14

Foot anatomy 

15

The outdoor shoe

16

Existing comfort solutions

17

Workshops

18

Problems/Solutions

Objectives

1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort.
3. Know the stages of the shoe sale, meet the customer’s needs and propose suitable solutions.
4. Measure the foot and assess the shoe.

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$500 per trainee

Training program

14

Outdoor culture

15

Foot anatomy and biomecanics in outdoor

16

Comfort solutions

17

Insoles molding techniques

18

Workshops

Objectives

1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in the Outdoor.
2. To know the bobology and the appropriate
responses and to educate on the preparation and protection of the foot.
3. Know the construction of an outdoor shoe, the different shoe volumes and the characteristics of the brands on the market.
4. Be able to carry out the stages of the sale of the shoe and meet the needs of the customer in order to offer suitable comfort solutions.
5. Make 100% personalized insoles.
6. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
7. Know the constructions and benefits of a technical sock in Outdoor sports.

Formation Running

For more information, inquire or Book with your Territory Representative!

Running Trainings

Satisfied and highly satisfied customers 96%

Are you a general or specialist running store? This training course is for you! Foot reaction during running, stride parameters, foot analysis, the trilogy of comfort… these are just some of the topics you will learn about during this training course. Our expert will share their knowledge with you with passion! This training course is currently available in Orange and Red levels.

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$250 per trainee

Training program

14

Foot anatomy 

15

Running shoes

16

Existing comfort solutions

17

Workshops

18

Problems/Solutions

Objectives

1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort
3. Know the steps involved in selling the shoe, meet the customer’s needs and propose suitable solutions.
4. Measuring the foot and assessing the foot volume.

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$500 per trainee

Training program

14

Running culture

15

The foot in running

16

Balance profiles and gait factors

17

Comfort solutions

18

Insoles molding techniques

Orange-level

Workshops

Objectives

1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in running.
2. To know the runner’s bobology and the appropriate responses and to educate on the preparation and protection of the foot in running and ultra-running: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a runner.
5. Know the construction of a running shoe, the different shoe volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. To make 100% personalized insoles.
8. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
9. To know the constructions and contributions of a technical sock in running.

Trail-Running Training

Satisfied and highly satisfied customers 96%

Are you a trail or running store with a trail range? This training course is for you! Discover the importance of foot analysis and the products to offer for trail running. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.

Objectives:

1. To know the biomechanics and anatomy of the foot, their main problems and some solutions, always with the aim of comfort and performance in trail running.
2. To know the runner’s bobology and the appropriate responses and to educate on the preparation and protection of the foot in trail and ultra trail: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical
impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a trail runner.
5. Know the construction of a trail running shoe: the different footwear volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. Carry out specific lacing, customization of pre- molded soles and shoe deformations and shoefitting.
8. Know the constructions and benefits of a technical sock in trail running.

Training program

14

Trail-running culture

15

Foot anatomy and biomecanics

16

Balance profiles and stride factors

17

Comfort solutions

18

Workshops

$500 per trainee

For more information, inquire or Book with your Territory Representative!

Cycling Training

Are you a road bike or mountain bike shop? Then this training course is for you! Discover why comfort solutions, particularly insoles, are essential for your customers’ comfort and performance. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.

Objectives:

1. To know the construction of a cycling shoe and the different volumes of footwear.
2. To know the biomechanics and anatomy of the different types of feet, their main problems and some solutions, always with the aim of comfort and performance on the bike.
3. Integrate biomechanical and anatomical analysis of the foot into a postural study.
4. Know the steps involved in selling the shoe meet the customer’s needs and propose adapted solutions.
5. To make 100% personalized thermoformable soles.
6. Perform shoe deformations and shoefitting.

Training program

14

Foot anatomy and biomecanics

15

Introduction of a foot analysis into a postural analysis

16

Molding insoles techniques

17

Comfort solutions

18

Workshops

$500 per trainee

For more information, inquire or Book with your Territory Representative!

FIT PROTOCOL TRAININGS

Continuing training that enables you to develop your business globally and guarantees the best customer experience.

Overall, the Fit Protocol results for the 23-24 fall/winter season are:

+ 25%

Increase of conversion rates on soles

+ 97%

Increase of conversion rates on socks

+ 10%

Increase in conversion rate for accessories

The Fit Protocol is also a support program that goes far beyond simple training! During your follow-up and according to your needs, our expert can offer you:

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Customized merchandising to highlight your expertise in-store

13

A video to promote your expertise on your networks and screens

11

A library of documents and memos so you never forget any of our experts’ tips

10

A marketing activation to boost your SEO and Google reviews

Selling process

In order to give you all the possible keys to provide an unforgettable customer experience, the Academy has developed the Selling Process training course for you. Discover each step of the selling process thanks to our specialists, from welcoming your customer, to the end of the sale. The program is the same, but there are 3 different training options:  SKI / OUTDOOR / RUN

The program is based on the three following points:

Sales process

  • The different steps of a sale
  • The customer experience, his satisfaction and his loyalty
  • The continous improvement

Business cases

  • Examples of stores that have implemented a selling process
  • The results of these trainings

Workshops

  •  Role playing with our specialist to work on the selling process
  • Handling objections

Objectives

✅ Increase your conversion rate

✅Increase customer satisfaction through clear merchandising

✅Retain your customers and your team

✅ Obtain a recognized certification

SMU Trainings

Are you interested in our training courses, but want to carry them out according to your specific needs? in your store? On dates other than those proposed by our teams? Our «à la carte» training courses are made for you!

Among all our product and bootfitting solutions below, you are the one who composes your training for your teams. Over 1 or 2 days, in the place of your choice, whenever you want.

 

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ANALYSIS
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SOCKS
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INSOLES
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HEATING SOLUTIONS
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THERMO LINER
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LINER MODIFICATION
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INJECTED LINER
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RACING
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BOOTFITTING

Mobile Footlab - Our US Training Facility

Discover our training courses in our atypical setting!
Our training caravan criss-crosses the country, offering
training courses close to home.
Take advantage of all the equipment you need to learn
or perfect your Bootfitting skills.


We also organize training sessions in halls according to
group size and needs.

Our trainers

We work with the best experts in their field. Whether in boot fitting, sales, shoe fitting, or management, our team of trainers is 100% committed to passing on their expertise with passion.

Bryan FOLEY

From Buck Hill in Burnsville, Minnesota

1996 : Bootfitting beginning 

Achievements

National Ski Patrol member

Degree in Orthotic technology

Adaptive Ski Instructor    

Ryan FRAY

2000 : Bootfitting beginning

Present : Hardgoods Manager | ColeSport in Park City

Achievements

Boot reviews for Ski Magazine

R & D with several boot companies

Julian MILLS

From Chamonix | The Boot Room

1985 Bootfitting beginning

2001 – 2006 : Technician Lange/Rossignol | Salomon 

2006 : Bootfitting shop creation : The Boot Room

Achievements

R & D WC Racing Salomon

Corey CHAMPAGNE

From Truckee, California

2006 Bootfitting beginning

2014 Tahoe Sports Hub

2016 Pedorthic Dept. Director 

Achivements

ABC Certified Pedorthist

RMPI graduateSalomon Sport Science group

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