OUR TRAININGS IN NORTH AMERICA
Discover the Sidas Academy courses available in North America
Our expertise
Training with SIDAS means benefiting from 50 years’ experience of dealing with all our retailers’ needs and requirements.
Training our clients’ teams, providing them with day-to-day support and certifying their expertise has always been at the heart of what we do: It’s the key to customer satisfaction.
Our specialized product knowledge enables us to serve a number of different sectors: Skiing, Running, Outdoor, Cycling… Furthermore, our retail expertise means we can provide help and support to retailers in areas such as merchandising, purchasing, management, digital technology, etc.
Download our catalog by clicking on the button above, to know all the details of our trainings and other solutions!
Click on our catalog to learn more about the Sidas Academy and our training offerings!
Dropout rates for our training courses!
Customer satisfaction in fiscal year 2023. We do everything we can to satisfy you!
TECHNICAL & BUSINESS TRAINING
Discover the different trainings offered by the Sidas Academy in North America.
For more information, inquire or Book with your Territory Representative!
Ski Trainings
Are you a mountain store offering items related to alpine skiing? This training course is for you! Combining theory and practice, this training course is the key to offering your customers a unique experience. Our expert will share their knowledge with passion! This training course is available in three levels: Orange (pre-shaped and customized insoles), Red (focus on customized insoles, thermoformed liners and shell deformation), and Black (injected liners).
$500 per trainee
Training program
Foot anatomy
Ski Boots
Existing comfort solutions
Practical workshops
Problems/Solutions
Objectives
1. Have an expert analysis on the foot and the evaluation of the footwear volume.
2. Master off the shelf and custom insoles.
3. Master the process of thermoforming liners.
4. Be able to perform shell deformations.
5. Master intermediate knowledge of the anatomy and biomechanics of the foot.
$349 per trainee
Training program
Foot anatomy
Ski Boots
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Thorough analysis of the foot and foot volume assessment.
2. Master in-depth knowledge of anatomy and biomechanics of the foot.
3. Master thermoformable insoles.
4. Carry out the injection process for an injected liner process.
5. Respond to all the problems a skier a skier may encounter in a ski boot.
$399 per trainee
Training program
Foot anatomy
Existing comfort solutions
Practical workshops
Problems/solutions
Objectives
1. Thorough analysis of the foot and foot volume assessment.
2. Master in-depth knowledge of anatomy and biomechanics of the foot.
3. Master thermoformable insoles.
4. Carry out the injection process for an injected liner process.
5. Respond to all the problems a skier a skier may encounter in a ski boot.
Snowboard Training
Are you a mountain or ski shop with a snowboard range? This training course is for you! Discover the importance of foot analysis and the products to offer for snowboarding. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.
Objectives:
1. Thorough analysis of the foot and evaluation of boot volume.
2. Know the characteristics and foot volume of different snowboard boots.
3. Master in-depth knowledge of foot anatomy and biomechanics.
4. Master thermoformable insoles.
5. Respond to all the problems a rider may encounter with a Snowboard Boot.
Training program
Anatomy of the foot
Existing comfort solutions
Practical workshops
Problems/solutions
$249 per trainee
For more information, inquire or Book with your Territory Representative!
For more information, inquire or Book with your Territory Representative!
Outdoor Trainings
Are you a mountain store offering hiking and outdoor sports equipment? This training course is for you! In addition to foot analysis, this training course will enable you to understand which comfort solutions to offer your customers based on their activities. Our expert will share their knowledge with you with passion! This training course is currently available in Orange and Red levels.
$250 per trainee
Training program
Foot anatomy
The outdoor shoe
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort.
3. Know the stages of the shoe sale, meet the customer’s needs and propose suitable solutions.
4. Measure the foot and assess the shoe.
$500 per trainee
Training program
Outdoor culture
Foot anatomy and biomecanics in outdoor
Comfort solutions
Insoles molding techniques
Workshops
Objectives
1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in the Outdoor.
2. To know the bobology and the appropriate
responses and to educate on the preparation and protection of the foot.
3. Know the construction of an outdoor shoe, the different shoe volumes and the characteristics of the brands on the market.
4. Be able to carry out the stages of the sale of the shoe and meet the needs of the customer in order to offer suitable comfort solutions.
5. Make 100% personalized insoles.
6. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
7. Know the constructions and benefits of a technical sock in Outdoor sports.
For more information, inquire or Book with your Territory Representative!
Running Trainings
Are you a general or specialist running store? This training course is for you! Foot reaction during running, stride parameters, foot analysis, the trilogy of comfort… these are just some of the topics you will learn about during this training course. Our expert will share their knowledge with you with passion! This training course is currently available in Orange and Red levels.
$250 per trainee
Training program
Foot anatomy
Running shoes
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort
3. Know the steps involved in selling the shoe, meet the customer’s needs and propose suitable solutions.
4. Measuring the foot and assessing the foot volume.
$500 per trainee
Training program
Running culture
The foot in running
Balance profiles and gait factors
Comfort solutions
Insoles molding techniques
Workshops
Objectives
1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in running.
2. To know the runner’s bobology and the appropriate responses and to educate on the preparation and protection of the foot in running and ultra-running: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a runner.
5. Know the construction of a running shoe, the different shoe volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. To make 100% personalized insoles.
8. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
9. To know the constructions and contributions of a technical sock in running.
Trail-Running Training
Are you a trail or running store with a trail range? This training course is for you! Discover the importance of foot analysis and the products to offer for trail running. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.
Objectives:
1. To know the biomechanics and anatomy of the foot, their main problems and some solutions, always with the aim of comfort and performance in trail running.
2. To know the runner’s bobology and the appropriate responses and to educate on the preparation and protection of the foot in trail and ultra trail: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical
impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a trail runner.
5. Know the construction of a trail running shoe: the different footwear volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. Carry out specific lacing, customization of pre- molded soles and shoe deformations and shoefitting.
8. Know the constructions and benefits of a technical sock in trail running.
Training program
Trail-running culture
Foot anatomy and biomecanics
Balance profiles and stride factors
Comfort solutions
Workshops
$500 per trainee
For more information, inquire or Book with your Territory Representative!
Cycling Training
Are you a road bike or mountain bike shop? Then this training course is for you! Discover why comfort solutions, particularly insoles, are essential for your customers’ comfort and performance. Our expert will share their knowledge with you with passion! This training course is currently only available at orange level.
Objectives:
1. To know the construction of a cycling shoe and the different volumes of footwear.
2. To know the biomechanics and anatomy of the different types of feet, their main problems and some solutions, always with the aim of comfort and performance on the bike.
3. Integrate biomechanical and anatomical analysis of the foot into a postural study.
4. Know the steps involved in selling the shoe meet the customer’s needs and propose adapted solutions.
5. To make 100% personalized thermoformable soles.
6. Perform shoe deformations and shoefitting.
Training program
Foot anatomy and biomecanics
Introduction of a foot analysis into a postural analysis
Molding insoles techniques
Comfort solutions
Workshops
$500 per trainee
For more information, inquire or Book with your Territory Representative!
FIT PROTOCOL TRAININGS
Continuing training that enables you to develop your business globally and guarantees the best customer experience.
Overall, the Fit Protocol results for the 23-24 fall/winter season are:
+ 25%
Increase of conversion rates on soles
+ 97%
Increase of conversion rates on socks
+ 10%
Increase in conversion rate for accessories
The Fit Protocol is also a support program that goes far beyond simple training! During your follow-up and according to your needs, our expert can offer you:
Customized merchandising to highlight your expertise in-store
A video to promote your expertise on your networks and screens
A library of documents and memos so you never forget any of our experts’ tips
A marketing activation to boost your SEO and Google reviews
Selling process
In order to give you all the possible keys to provide an unforgettable customer experience, the Academy has developed the Selling Process training course for you. Discover each step of the selling process thanks to our specialists, from welcoming your customer, to the end of the sale. The program is the same, but there are 3 different training options: SKI / OUTDOOR / RUN
The program is based on the three following points:
Sales process
- The different steps of a sale
- The customer experience, his satisfaction and his loyalty
- The continous improvement
Business cases
- Examples of stores that have implemented a selling process
- The results of these trainings
Workshops
- Role playing with our specialist to work on the selling process
- Handling objections
Objectives
✅ Increase your conversion rate
✅Increase customer satisfaction through clear merchandising
✅Retain your customers and your team
✅ Obtain a recognized certification
SMU Trainings
Are you interested in our training courses, but want to carry them out according to your specific needs? in your store? On dates other than those proposed by our teams? Our «à la carte» training courses are made for you!
Among all our product and bootfitting solutions below, you are the one who composes your training for your teams. Over 1 or 2 days, in the place of your choice, whenever you want.
Mobile Footlab - Our US Training Facility
Discover our training courses in our atypical setting!
Our training caravan criss-crosses the country, offering
training courses close to home.
Take advantage of all the equipment you need to learn
or perfect your Bootfitting skills.
We also organize training sessions in halls according to
group size and needs.
Our trainers
We work with the best experts in their field. Whether in boot fitting, sales, shoe fitting, or management, our team of trainers is 100% committed to passing on their expertise with passion.
From Buck Hill in Burnsville, Minnesota
1996 : Bootfitting beginning
Achievements
National Ski Patrol member
Degree in Orthotic technology
Adaptive Ski Instructor
2000 : Bootfitting beginning
Present : Hardgoods Manager | ColeSport in Park City
Achievements
Boot reviews for Ski Magazine
R & D with several boot companies
From Chamonix | The Boot Room
1985 Bootfitting beginning
2001 – 2006 : Technician Lange/Rossignol | Salomon
2006 : Bootfitting shop creation : The Boot Room
Achievements
R & D WC Racing Salomon
From Truckee, California
2006 Bootfitting beginning
2014 Tahoe Sports Hub
2016 Pedorthic Dept. Director
Achivements
ABC Certified Pedorthist
RMPI graduateSalomon Sport Science group