OUR TRAININGS
Available in the UK & Ireland
Our expertise
Training with SIDAS means benefiting from 50 years’ experience of dealing with all our retailers’ needs and requirements.
Training our clients’ teams, providing them with day-to-day support and certifying their expertise has always been at the heart of what we do: It’s the key to customer satisfaction.
Our specialized product knowledge enables us to serve a number of different sectors: Skiing, Running, Outdoor, Cycling… Furthermore, our retail expertise means we can provide help and support to retailers in areas such as merchandising, purchasing, management, digital technology, etc.
Download our catalog by clicking on the button above, to know all the details of our trainings and other solutions!
Click on our catalog to learn more about the Sidas Academy and our training offerings!
Dropout rates for our training courses!
Customer satisfaction in fiscal year 2023. We do everything we can to satisfy you!
TECHNICAL & BUSINESS TRAINING
For more information, inquire or Book with your Territory Representative!
Half-day training
Are you looking to learn the basics of the foot, the shoe and the selling process? This training course is for you! Combining theory and practice, this training course is the key to offering your customers a unique experience. Our expert will share their knowledge with passion!
£250
3 hours
Training program
Anatomy and biomecanics of the foot
Introduction of a foot analysis
Comfort solutions
Selling process
Objectives
1. Know the construction of a shoe and the different shoe volumes.
2. To know the biomechanics and anatomy of the different types of feet, their main problems and some solutions, always with the aim of comfort and performance.
3. Know the stages of the shoe sale, meet the customer’s needs and propose suitable solutions.
4. Identify the different customer profiles..
For more information, inquire or Book with your Territory Representative!
Ski Trainings
Are you a mountain store offering items related to alpine skiing? This training course is for you! Combining theory and practice, this training course is the key to offering your customers a unique experience. Our expert will share their knowledge with passion!
Ski - Full Day
£500
1 Day
Training program
Foot anatomy
Ski Boots
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Have an expert analysis on the foot and the evaluation of the footwear volume.
2. Master off the shelf and custom insoles.
3. Master the process of thermoforming liners.
4. Be able to perform shell deformations.
5. Master intermediate knowledge of the anatomy and biomechanics of the foot.
Ski - Group session
Training program
Foot anatomy
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Have an in-depth analysis on the foot and the evaluation of the shoe volume.
2. Master in-depth knowledge of the anatomy and biomechanics of the foot.
3. Master thermoformable insoles.
4. Carry out the injection process for an injected liner.
5. Respond to all the problems a skier a skier may encounter in a ski boot.
For more information, inquire or Book with your Territory Representative!
Outdoor Trainings
Are you a mountain store offering hiking and outdoor sports equipment? This training course is for you! In addition to foot analysis, this training course will enable you to understand which comfort solutions to offer your customers based on their activities. Our expert will share their knowledge with you with passion! This training course is currently available in half-day or full day versions.
Outdoor - Half-day
£250
3 Hours
Training program
Foot anatomy
The outdoor shoe
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort.
3. Know the stages of the shoe sale, meet the customer’s needs and propose suitable solutions.
4. Measure the foot and assess the shoe.
Outdoor - Full Day
£500
6 Hours
Training program
Outdoor culture
Foot anatomy and biomecanics in outdoor
Comfort solutions
Insoles molding techniques
Workshops
Objectives
1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in the Outdoor.
2. To know the bobology and the appropriate responses and to educate on the preparation and protection of the foot.
3. Know the construction of an outdoor shoe, the different shoe volumes and the characteristics of the brands on the market.
4. Be able to carry out the stages of the sale of
the shoe and meet the needs of the customer in
order to offer suitable comfort solutions.
5. Make 100% personalized insoles.
6. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
7. Know the constructions and benefits of a technical sock in Outdoor.
For more information, inquire or Book with your Territory Representative!
Running Trainings
Are you a general or specialist running store? This training course is for you! Foot reaction during running, stride parameters, foot analysis, the trilogy of comfort… these are just some of the topics you will learn about during this training course. Our expert will share their knowledge with you with passion! This training course is currently available in half-day or full day versions.
Running - Half-day
£250
3 Hours
Training program
Foot anatomy
Running shoes
Existing comfort solutions
Workshops
Problems/Solutions
Objectives
1. Know the construction of a shoe and the different shoe volumes.
2. Know the different types of feet, their main problems and some solutions, always with the aim of comfort.
3. Know the steps involved in selling the shoe, meet the customer’s needs and propose suitable solutions.
4. Measuring the foot and assessing the boot volume.
Outdoor - Full Day
£500
6 Hours
Training program
Running culture
The foot in running
Balance profiles and gait factors
Comfort solutions
Insoles molding techniques
Workshops
Objectives
1. To know the biomechanics and anatomy of the feet, their main problems and some solutions, always with the objective of comfort and performance in running.
2. To know the runner’s bobology and the
appropriate responses and to educate on the preparation and protection of the foot in running and ultra-running: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a runner.
5. Know the construction of a running shoe, the different shoe volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. To make 100% personalized insoles.
8. Carry out specific lacing, customization of soles and shoe deformations and shoefitting.
9. To know the constructions and contributions of a technical sock in running.
Trail-Running Training
Are you a trail or running store with a trail range? This training course is for you! Discover the importance of foot analysis and the products to offer for trail running. Our expert will share their knowledge with you with passion!
Objectives:
1. To know the biomechanics and anatomy of the foot, their main problems and some solutions, always with the aim of comfort and performance in trail running.
2. To know the runner’s bobology and the appropriate responses and to educate on the preparation and protection of the foot in trail and ultra trail: before, during, after.
3. Arguing about the different factors of stride: angle of eversion, horizontal, vertical
impact, ground contact time, angle, running cycle…
4. Knowing how to identify the balance profiles and motor preferences of a trail runner.
5. Know the construction of a trail running shoe: the different footwear volumes and the characteristics of the brands on the market.
6. Be able to carry out the steps of the sale of the shoe and meet the needs of the customer in order to offer adapted comfort solutions.
7. Carry out specific lacing, customization of pre- molded soles and shoe deformations and shoefitting.
8. Know the constructions and benefits of a technical sock in trail running.
Training program
Trail-running culture
Foot anatomy and biomecanics
Balance profiles and stride factors
Comfort solutions
Workshops
£500
1 Day
For more information, inquire or Book with your Territory Representative!
Bike Training
Are you a road bike or mountain bike shop? Then this training course is for you! Discover why comfort solutions, particularly insoles, are essential for your customers’ comfort and performance. Our expert will share their knowledge with you with passion!
Objectives:
1. To know the construction of a cycling shoe and the different volumes of footwear.
2. To know the biomechanics and anatomy of the different types of feet, their main problems and
some solutions, always with the aim of comfort and performance on the bike.
3. Integrate biomechanical and anatomical analysis of the foot into a postural study.
4. Know the steps involved in selling the shoe meet the customer’s needs and propose adapted solutions.
5. To make 100% personalized thermoformable soles.
6. Perform shoe deformations and shoefitting
Training program
Foot anatomy and biomecanics
Introduction of a foot analysis into a postural analysis
Molding insole techniques
Comfort solutions
Workshops
£500
1 Day
For more information, inquire or Book with your Territory Representative!
FIT PROTOCOL TRAININGS
The ongoing training that helps you grow your business in a comprehensive way and guarantees the best customer experience.
Overall, the Fit Protocol results for the 23-24 fall/winter season are:
+ 25%
Increase of conversion rates on soles
+ 97%
Increase of conversion rates on socks
+ 10%
Increase in conversion rate for accessories
The Fit Protocol is also a support program that goes far beyond simple training! During your follow-up and according to your needs, our expert can offer you:
Customized merchandising to highlight your expertise in-store
A video to promote your expertise on your networks and screens
A library of documents and memos so you never forget any of our experts’ tips
A marketing campaign to boost your SEO and Google reviews
Selling Process Training
In order to give you all the possible solutions to provide an unforgettable customer experience, the Academy has developed the Sales Process training course for you. Discover every steps of the selling process thanks to our sepcialists, from welcoming your customer, to the end of the sale.
The idea is the same, but there are 3 different training options: SKI/OUTDOOR/RUN
OBJECTIVES:
✅Increase in the average basket
✅ Improve your customer satisfaction and experience
✅ Bring differenciation with competitors and internet
TRAINING PROGRAM:
SALES PROCESS
- The different steps of a sale
- Customer experience, satisfaction, customer loyalty
- Continuous improvement
BUSINESS CASES
- Examples of stores that have implemented a selling process
- The results
- WORKSHOPS
- Role playing
- Handling objections
SMU Trainings
Are you interested in our training courses, but want to carry them out according to your specific needs? in your store? On dates other than those proposed by our teams? Our «à la carte» training courses are made for you!
Among all our product and bootfitting solutions below, you are the one who composes your training for your teams. Over 1 or 2 days, in the place of your choice, whenever you want.
Our trainers
We work with the best experts in their field. Whether in boot fitting, sales, shoe fitting, or management, our team of trainers is 100% committed to passing on their expertise with passion.
2003: Beginning of boofitting
Experience:
Freeride sports
Carrel Sports - Les Deux Alpes (race service)
A step at a time
Snow and Rock, runners need, cycle surgery
The Skiers Lounge
Achievements :
Sports Biomechanics
Delivering boot fitting training
Footwear buying
Ski boot and footwear fitting
Fitting area design and merchandising
Target setting and goal management
2004: Bootfitting beginning
Experience:
2004-2010: Bootfitter at Snow and Rock
2010: Sidas Team
Current job: UK Academy manager
Achievements:
Passionate about footwear fitting and Biomechanics since 2004
Work with professionnal athletes, celebrities and world class explorers such as Sir Ranulph Fiennes
Work alongside the UK’s top sports podiatrists and physiotherapists