À la Ville à la Montagne :
A Partnership That Goes Beyond Training

The SIDAS Academy is much more than a training center: it is a partner fully committed to the growth and performance of the companies that place their trust in it. Over the years, it has successfully evolved its role to become a strategic partner, capable of addressing both the professional development of teams and broader issues related to business development and recruitment.

This is evident in one of its most iconic partnerships: the one established since 2019 with the Parisian boutique À la Ville à la Montagne.

What truly sets À la Ville à la Montagne apart is the wide range of personalized services it offers. In addition to sales and repairs, the store offers:

• Bootfitting, a service that customizes boots precisely to each customer's foot shape
• Custom-made insoles, for optimal comfort and support on any terrain
• Expert advice tailored to every type of activity and every skill level, from weekend hikers to avid trekkers.

Thanks to this combination of the personal touch and technical expertise, the store has become a recognized leader in Paris’s outdoor scene. Combining traditional craftsmanship with a passion for the mountains, it provides support for customers on all their adventures, from forest trails to the most challenging peaks.

It is in this spirit of passion and high standards that the SIDAS Academy naturally sought to forge a lasting relationship with this family-owned business. Since 2019, the two organizations have maintained a relationship that goes far beyond simply providing training.

Over the years, regular communication, on-site audits, and support in developing the sales teams’ skills have gradually strengthened this relationship of mutual trust. The trainers at the SIDAS Academy have become trusted advisors to Thierry and Clément Hoo, capable of understanding the store’s unique characteristics, its business challenges, and its staffing needs.

In 2024, this partnership took on a new and significant dimension. For the first time, the expert trainer supported the store through a recruitment process—a step that perfectly illustrates the trust placed in the Academy and the scope of its role, which now extends far beyond Fit Protocol follow-ups.

The result? A work-study student who has integrated seamlessly into the team, carefully selected thanks to the Academy’s expertise and outside perspective.

The story of the partnership between SIDAS Academy and À la Ville à la Montagne is, above all, a lesson in partnership. It's not just a matter of providing training and checking boxes. It’s about building lasting relationships, understanding the realities on the ground, and being there at key moments—whether that means building a team, assessing performance, or supporting strategic hiring.

Clément and Thierry Hoo put their trust in the Academy to guide them in their development and fully implemented the advice they were given. It is this synergy between expertise and human commitment that is SIDAS Academy’s strength.