What is Fit Protocol ?

The Fit Protocol stands for two things:

On the training side

It is a unique, continuous program that includes an initial store audit, technical and sales training, as well as post-training support in real-world conditions, conducted directly in-store by our experts.

This coaching solution was created after studying the impact of traditional one- or two-day training courses. When trainees returned to the shop floor after being trained, it took only a few weeks or months for bad habits to resurface.

The Fit Protocol, on the other hand, guarantees a high level of expertise and service quality over the long term, thanks to follow-ups carried out over a 4-month period.

In the sports store

Here, the Fit Protocol represents a customer journey—one that is carefully implemented by our experts during their in-store follow-ups. This system is designed to optimize product selection for the customer and ensure solutions tailored to their needs. This precise sales process follows clear steps, often visually represented in-store by explanatory banners. The steps are adapted based on the store's core activity (Ski or Outdoor): Analysis, Insole, Sock, Boot/Shoe, Heating, Liner, Shell Modification, Protection, Accessories.

For the customer, it allows them to quickly understand how they will be cared for.
For the salesperson, it ensures that all potential solutions are offered to the customer and, above all, that the process starts with analysis—the foundation of a great fit.
For the store, it projects a professional image and helps boost add-on sales.

Tried and True Effectiveness

“We chose the Fit Protocol rather than a simple technical training session to benefit from a real 4-month follow-up, allowing us to measure results and achieve much greater efficiency. From the very beginning, I was able to apply the methodology and tips taught, which enabled me to overcome objections and provide the right explanations to my customers.”

— Jean-Christophe, Intersport Bourg Saint-Maurice

Discover the fit protocol training courses available in your country

Manu, Sales Manager at Running Conseil Paris 15th, shares his feedback on the Fit Protocol

Why choose a Fit Protocol training program?

Support tailored to your retail space
An expert dedicated to your store
Custom merchandising solutions and videos
Quickly visible results
Practical tools and tips

What is the Fit Protocol?

The Fit Protocol is a continuous support program lasting several months with a dedicated expert, designed to sustainably grow the store’s business rather than provide a one-off session. It combines several complementary elements, including technical and sales training, on-the-floor follow-up, and even tailor-made merchandising.

What is the purpose of the Fit Protocol in-store?

The Fit Protocol is designed to structure the customer journey, guide the sales staff in their support, and ensure that each important step is properly carried out, starting with the analysis of the customer’s needs and feet.

Is the Fit Protocol a training program or a sales method?

It is both. The Fit Protocol is both a continuous training program for teams and an in-store sales protocol that helps recommend the right solutions to the customer.

What are the benefits of the Fit Protocol for a sports store and for a customer?

The Fit Protocol improves the store’s professionalism, service quality, customer journey clarity, and additional sales. During the 2023–2024 season, the stores followed by the program recorded an average increase of +25% in conversion rate for insoles, +97% for socks, and +10% for accessories. It also helps embed good practices over the long term. For the customer, it ensures a clear, reassuring, and personalized experience with solutions tailored to their needs.

Why is post-training support important in the Fit Protocol?

Post-training support helps consolidate what has been learned, supports teams in real working conditions, and prevents bad habits from returning. It is a key lever for maintaining a high level of expertise over time.