Dates
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Date
1975
Description
Training has been one of SIDAS' core areas of expertise since the brand's inception in 1975. Our insoles or injected liners are built on shared skills and knowledge. Training is therefore an essential part of every endeavor, including this innovation!
Date
1975
Date
2000
Description
The 2000s saw the emergence of the "Fit solutions", "Fit Zone" and "Fit expert" concepts ("The right products, the right place, the right people", according to François Duvillard). "The Fit Zone label guarantees a certain level of quality, helping to reassure the customer regarding the process"
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Date
2000
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Date
2005
Description
Under the impetus of Lutz Graumann and François Duvillard, Infootmation, the forerunner of the SIDAS Academy, was born. Their aim: to establish a more professional approach through structured teaching methods. François and Lutz put together an initial training catalog and defined the 3 essential pillars: knowledge, technical skills and customer approach.
Date
2005
Date
2006
Description
The first training center was officially established at the Voiron head office.
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Date
2006
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Date
2019
Description
Official launch of the SIDAS ACADEMY brand and establishment of a board of experts to lay the foundations.
“I still remember our first meeting like it was yesterday: there were 12 of us around the table, and what happened that day was truly impactful. Everyone contributed their own viewpoints, knowledge and questions. There was a real collaborative dynamic: a shared desire to push the boundaries, to build something strong enough to stand the test of time.”
François Duvillard, DG du Sidas World
Date
2019
Date
2019
Description
Board pioneer Martin Kirmair took over as head of the Sidas Academy for the DACH region (Switzerland, Austria, Germany).
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Date
2019
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Date
2019
Description
Creation of the Fit Protocol, an innovative concept that completely reimagined the in-store customer experience.
Date
2019
Date
2020
Description
New horizons
Building on its bootfitting expertise, the SIDAS Academy expanded its horizons with the arrival of Shoefitting. SIDAS' expertise now extends beyond winter sports to all-season activities!
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Date
2020
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Date
2020
Description
Inauguration of the Basecamp, the new training center.
As the beating heart of the SIDAS Academy, it has become an essential place for learning, sharing ideas and continuously developing new skills.
Date
2020
Date
2021
Description
The brand continued to expand internationally with the recruitment of Corey Champagne in 2021, who took charge of training and the Academy in the USA.
“It was a real honor for me to have been given the challenge of structuring and developing the SIDAS Academy in the US. I am deeply committed to this role, because everything I do, I do out of passion.” Corey Champagne
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Date
2021
Date
2022
Description
Official recognition in France with the Qualiopi certification. From a brand offering training and services, SIDAS Academy has grown into a state-approved professional training organization.
Date
2022
Date
2022
Description
When those wildest dreams actually come true!
In September 2022, the Sidas Academy organized the first edition of the world's biggest Bootfitting event. The Bootfitting Congress brought together some fifty foot and bootfitting enthusiasts. The Academy embraced this ambitious challenge: bringing some of the world's best bootfitters to Lech to experience an exceptional setting.
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Date
2022
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Date
2026
Description
With over 2,000 people trained worldwide each year, a team of nearly 50 passionate trainers around the globe, and key positions dedicated to administration and marketing, the SIDAS Academy is constantly growing and expanding.
From the United States to Japan, and from Australia to Scandinavia, many countries have established specific structures to share their expertise.
Our story continues with you!
Date
2026
