Program
ANATOMY AND BIOMECHANICS OF THE FOOT (10%)
Basic knowledge: anatomy, morphotype, dimension, analysis.
Biomechanics and Functioning of the Foot in a Movement.
INTRODUCTION OF A FOOT ANALYSIS (20%)
Analysis of the different feet: DVMPG.
Analysis with mechanical and digital tools.
COMFORT SOLUTIONS (20%)
Construction of the shoes and solutions available on the market.
Technical contributions on comfort solutions: insoles / socks and accessories.
Problem Response and Solutions.
SELLING PROCESS (50%)
Development of the Sales Protocol: from the reception to the finalization of the sale.
Learning customer questions.
Learning customer profiles.
Learning Objectives
- Know the construction of a shoe and the different shoe volumes.
- Know the biomechanics and anatomy of the different types of feet, their main problems and some solutions, always with the aim of comfort and performance.
- Know the stages of the shoe sale, meet the customer’s needs and propose suitable solutions.
- Identify the different customer profiles.
Prerequisites
- Offer pre-formed insoles
- Offer performance socks
