Program
FOOT ANATOMY (15%)
Foot biomechanics and morphotypes (movement, pressure, and volume) using a podoscope
Foot analysis using mechanical and digital tools
OUTDOOR FOOTWEAR (10%)
Construction of an outdoor shoe
EXISTING COMFORT SOLUTIONS (15%)
Insoles, socks, protective products, and accessories: their purpose and benefits
PRACTICAL WORKSHOPS (25%)
Foot analysis
Using a pre-molded insole
Selecting the right sock and materials according to the activity
PROBLEMS & SOLUTIONS (10%)
SALES PROTOCOL (25%)
The sales process
Sales role-play exercises
Practical case studies
Learning Objectives
- Understand footwear construction and the different fit volumes.
- Understand the different foot types, their most common issues, and appropriate solutions, always with the goal of improving comfort.
- Understand the footwear sales process, identify customer needs, and recommend the most appropriate solutions.
- Measure the foot and assess the appropriate footwear volume.
- Master the sales protocol.
Prerequisites
- Be able to offer pre-formed insole solutions in-store.
- Have a mechanical or digital foot measurement system.
