Program
ANATOMY OF THE FOOT
Biomechanics and foot types (movement/pressure/volume) using a podoscope.
Analysis with mechanical and digital tools.
OUTDOOR FOOTWEAR
Breakdown of an outdoor shoe.
EXISTING COMFORT SOLUTIONS
Insoles, socks, protection, accessories: their uses and benefits.
HANDS-ON WORKSHOPS
Foot analysis.
Using a pre-molded insole.
Choosing socks and materials based on the activity.
PROBLEMS / SOLUTIONS
SALES PROCESS
The sales process.
Creating a sales pitch.
Practical case studies.
Learning Objectives
- Understand the construction of a shoe and the different foot volumes.
- Understand the different types of feet, their main problems, and some solutions, always with comfort in mind.
- Understand the steps involved in selling shoes, meet the customer's needs, and suggest appropriate solutions.
- Measure the foot and assess the foot volume
- Master the selling process
Prerequisites
Offer a selection of preformed insoles in-store
Be equipped with a measuring device (mechanical or digital)
