Program
RUNNING CULTURE (5%)
History of Running, Athletes, the Running Ecosystem, and Stakeholders
Data and Market Analysis of the Running Industry
ANATOMY OF THE FOOT (20%)
Basic Knowledge: Foot Morphotypes
Analysis Using Mechanical and Digital Tools
RUNNING SHOES (10%)
Breakdown of the Different Components of a Running Shoe
Analysis of Trail Running and Running Shoe Types
EXISTING COMFORT SOLUTIONS (10%)
Insoles, socks, protective gear, accessories: their uses and benefits
Choosing socks and materials based on the activity
Foot care: a key factor in comfort
PRACTICAL WORKSHOPS (15%)
Foot Analysis
Using and Trimming Pre-Molded Insoles
Lacing Techniques
INTRODUCTION TO MOTOR PREFERENCES (5%)
Using the framework for analyzing in-store observables
Focus on two main types of profiles
PROBLEMS / SOLUTIONS (10%)
SALES PROTOCOL (25%)
Overview of the Sales Process
Creating Sales Scripts
Practical Case Studies
Learning Objectives
- Understand the different types of feet, their main problems and conditions, and some solutions, with the goal of ensuring comfort
- Measure the foot and assess the fit, always with the goal of ensuring comfort.
- Know how to advise customers on foot care before, during, and after a run
- Understand the role and benefits of comfort solutions
- Understand the construction of a shoe and the different fit volumes
- Understand the steps involved in selling shoes, meet customer needs, and offer appropriate solutions
- Understand the impact of different runner profiles on the solutions to be provided and begin to apply this knowledge
Prerequisites
- Offer a selection of pre-formed insoles in-store
- Be equipped with a measuring tool (mechanical or digital)
