Customer Experience Training

A practical training course designed to develop the key skills every sports retail salesperson needs!

This comprehensive program combines theory and hands-on practice, covering customer profiles, the use of digital analysis tools, and role-playing exercises.

The goal? To master every stage of the sales process -from welcoming the customer to recommending the right products- while ensuring both customer satisfaction and sales effectiveness.

Become an expert salesperson, capable of advising, convincing, and building customer loyalty among passionate sports enthusiasts!

400€ Excl. tax/learner

Program

DIGITAL ANALYSIS TOOLS (15%)

Learn how to use mechanical and digital analysis tools and integrate this essential step into the sales process.

THE SALES PROCESS (25%)

Theoretical learning of the sales process and implementation of each stage in the correct order (customer welcome, needs assessment, analysis, complementary product recommendations, footwear, services, etc.).

CASE STUDIES (20%)

Sharing experience and expertise through real-life sales success stories and retail best practices.

SALES WORKSHOP & ROLE-PLAY – PRACTICAL SESSION (40%)

Practical application of the theoretical sales process.
Role-playing exercises covering a variety of customer profiles and sales situations.

Learning Objectives

Identify and master the different stages of the sales process.
Improve communication skills to better understand customer needs.
Turn customer objections into sales opportunities.
Recommend solutions based on measurements and analysis (footwear, socks, insoles, comfort solutions, etc.).
Learn how to use analysis tools effectively.
Master the sales process for footwear (customer greeting, needs assessment, foot analysis, product and solution recommendations, advice, and price justification).

Prerequisites