Program
FOOT ANATOMY & BIOMECHANICS (10%)
Fundamentals: anatomy, foot types, measurements, and analysis
Foot biomechanics and function during movement
INTRODUCTION TO FOOT ANALYSIS (20%)
Analysis of different foot types: DVMPG
Foot analysis using mechanical and digital tools
COMFORT SOLUTIONS (20%)
Footwear construction and market overview
Technical insights into comfort solutions: insoles, socks, and accessories
Identifying problems and providing appropriate solutions
SALES TECHNIQUES (50%)
Developing the sales protocol: from customer welcome to closing the sale
Learning effective customer questioning techniques
Understanding different customer profiles
Learning Objectives
- Understand footwear construction and the different fit volumes.
- Understand the biomechanics and anatomy of different foot types, their most common issues, and appropriate solutions, always with the goal of improving comfort and performance.
- Understand the footwear sales process, identify customer needs, and recommend the most appropriate solutions.
- Identify the different customer profiles.
Prerequisites
- Be able to offer pre-formed insole solutions in-store.
